Adam Hadwin has a spotlight on his face, a fresh logo on his shirt, and a new driver in the bag this week at the RBC Canadian Open.
The 25-year-old was excited to reveal the custom Callaway Golf RAZR Fit Xtreme he has in play this week.
“About a month and a half ago, knowing that this event was coming up, I just went to the marketing guy at Callaway and said I wanted to do something special,” explained Hadwin, who finished T4 at the Canadian Open at Shaughnessy G&CC in 2011.
Callaway Golf is one of a handful of the major manufacturers who create custom products – bags, hats, or headcovers – for the four majors, and Hadwin was hoping that Callaway would be able to do something for him for this week.
He couldn’t get a custom bag so he turned to the company’s existing driver customization program called uDesign.
“I’m thinking maybe they could do a Canadian colour one,” Hadwin said Wedneday. “I talked to them and they said they would see what they could do. The toughest part was trying to find a head that matched my specs before they painted it. They had to go find a raw head – unpainted – measure everything to make sure its ok and then paint it.”
Sometimes when a golfer gets a customized club, he or she sacrifices performance. Not so with Hadwin’s new driver, he explained.
“They did an unbelievable job of matching everything. I’m hitting it great. I don’t see any difference between the two drivers.”
A Callaway spokesperson confirmed only two of the specialized drivers were made especially for Hadwin, one with the maple leaf as the alignment aid, and one without.
“I wasn’t sure if they were going to throw a Canadian flag on top, but they were. It sets it off. It’s a beautiful driver,” Hadwin says.
Hadwin will be wearing the CHILD logo on his shirt this week, and 20 per cent of his winnings this week will go to that charity – one that provides funding to people who suffer from intestinal and liver disorders – but perhaps the charity will be receiving one more token from Hadwin.
“The whole idea starting out was to have the driver for just this week, use it, hopefully play really well and make it that much more famous. Then at the end of the week find some way to auction it off or raffle it off or something for charity,” he said.
He will likely switch to the new FT Optiforce for his next Web.com Tour event, but for now Hadwin is relishing the opportunity to play on the PGA Tour, and to put his personal, patriotic driver into play.